Anali Ekonomskog fakulteta u Subotici

Productivity measurements, production function and Divisia index numbers

Nada Trivić — 2025-06-16

Economic efficiency is one of the key economic categories, and the measure of economic efficiency is total productivity. Productivity growth has multiple significance, and above all it is an expression of production efficiency. This paper presents a methodological approach that results in a number of development indicators, and due to its simplicity it has a number of advantages compared to other similar approaches. The concept is based on index numbers of total productivity of all factors. Such an approach involves looking at the net output in relation to the weighted average of the input of all factors. Therefore, a significant part of the work is precisely the input weighting methodology, because it enables appropriate connections of inputs and outputs, but at the same time, combining their different units of measure. The methodology for measuring total factor productivity, presented in this paper, refers to production units, but it is also applicable for the level of the branch, sector, and even the entire economy, as their aggregate size. In accordance with the views of microeconomic theory, the obtained chain two-factor indices were rationalized by Divisia indices. Divisia indexes of prices and quantities of inputs and outputs, as well as technical progress, were presented.

Market Landscape and the Role of Marketing in the Field of Mongolian Performing Arts Organizations

Zoljargal Ulziibadrakh — 2025-06-16

Classical music is a formal music tradition of the Western world; an accepted genre having had many positive benefits on human and animal lives. The most common benefits of classical music are to provide an immersive live experience, support psychological and physiological needs, boost our health and brain functions, and improve productivity. Many countries have a well-developed history and achievement in this field, thus an advantage, however as classical music penetrated late into Mongolian culture, it is a promising field in which to conduct research.

This study aims to explore, determine, and gain insight into the marketplace as well as the role of marketing from past, current, and future perspectives as the field of classical music continues to develop in Mongolia. The study uses an in-depth interview approach with 12 interviewees including directors, marketers, managers, artists, and employees from two main Mongolian performing arts organizations, to gain a deeper understanding of this world. Based on the insights and experiences gained from these interviews, the results are identified and divided into two themes; market and audience profile, and the role of marketing within Mongolian performing arts organizations. Finally, the paper summarizes the main findings and concludes with a synopsis of key limitations and future research.

Determinants of User Satisfaction in Mobile Commerce: UTAUT 2 model

Julija Vidosavljević — 2025-06-16

According to growing trends, there is an evolution of models that explain consumer behavior in the domain of accepting new technologies. The UTAUT model stands out as one of the most commonly used models, which was created as a result of the integration of many that preceded it. The aim of the study is to determine whether variables – performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, and habit - influence user satisfaction in mobile commerce. The sample consists of 210 respondents. The study applied descriptive statistical analysis, reliability analysis, correlation analysis, and multiple regression analysis. The results show that variables such as performance expectancy, facilitating conditions, hedonic motivation, price value, and habit are determinants of user satisfaction with mobile commerce services. The research findings can be beneficial for mobile commerce service providers in terms of creating loyalty programs, providing added value, and creating an overall consumer experience that is appealing to customers. Given that previous research, especially in the domestic literature, was focused on some of the earlier established models such as TAM or UTAUT, the originality of this paper lies in the use of the contemporary UTAUT2 model.

Cross-Cultural Localisation of Serbian Tourism Destinations’ Websites: Cases of Websites of Tourism Organisations of the Cities of Belgrade, Novi Sad and Niš

Aleksandra Stojiljković — 2025-06-16

Tourism and culture are inextricably linked. Visiting another country with a different culture gives tourists the opportunity to gain different perspectives and enjoy the destination as well. As a result of the development of ICT, but also the development of the web as a primary source of information on tourism destinations, international tourism has increased over the past two years. The importance of cross-cultural adaptation of tourism destinations' websites grows, so the purpose of this study is to examine the state of cross-cultural localisation activities and practices on the websites of tourism organisations in three cities: 1. Tourism organisation of Belgrade, 2. Tourism organisation of the city of Novi Sad, and 3. Tourism organisation of Niš. All three tourism organisations participated in an open-ended survey for this purpose, and the results showed that localisation was recognised as an important component of online marketing communication.

Socio-demographic characteristics of employees and flexible work arrangements: Evidence from Serbia

Dimitrije Gašić — 2025-06-16

The turbulent environment that influences the contemporary business has caused a reconfiguration of operations, where organizations have developed flexible work arrangements that involve the modification of traditional work. The goal of applying various forms of flexible work arrangements is to attract and retain talent, develop employee skills and capabilities, and become more innovative in terms of job organization. The aim of the research is to investigate differences in the use of flexible work arrangement according to socio-demographic characteristics of employees in the Republic of Serbia. The research was conducted on a sample of 582 employees, using the independent sample T-test and univariate analysis of variance (ANOVA) by using the IBM SPSS software for data processing. The research results indicated that there are statistically significant differences between employees who use flexible work arrangements according to gender, age, and level of education, and accordingly, the research hypothesis was confirmed. The scientific contribution is focused on a key segment related to the lack of scientific research on this topic in the Republic of Serbia and beyond. The results represent significant propositions for future research in this field and provide a basis for amending labor laws.

How Servant Leadership Affects Job Satisfaction and Organizational Commitment in the post COVID-19 era

Nevena Bevanda — 2025-06-16

This study aims to investigate how servant leadership influences job satisfaction and organizational commitment in the post-COVID-19 era. Its objective is to understand how servant leadership, with its focus on empathy and employee well-being, has influenced these key organizational outcomes following the challenges brought by the pandemic. Primary data were collected using a survey method, and descriptive statistics, correlation, and simple regression were employed to analyze the data. The data collection took place in September 2024, with a sample of 101 respondents. The main requirement for the sample was that respondents work in an organization located in Serbia. The results show that servant leadership significantly influences both job satisfaction and organizational commitment. Given that job satisfaction, employee commitment, and retention significantly influence organizational efficiency, effectiveness, and performance, it is essential for top management to continuously monitor these indicators. Based on the results, organizations should implement specific measures to mitigate negative influences and further enhance the positive effects of servant leadership.

Company value analysis: Empirical evidence from Western Europe

Bojana Vukovic — 2025-06-16

The assessment of the future sustainability of the company is based on the analysis of its value. In order to find the best way to maximize value and improve corporate performance, this paper aims to research factors that determine the value of Western European companies in the time period 2017-2022. The influence of financial determinants such as financial leverage, profitability, size, liquidity, growth, and dividend payout ratio on company value was thoroughly analyzed. The research is based on a sample of 321 companies, creating 1926 observations. To process the data, panel regression analysis is used. Research results presented that leverage and profitability have a positive impact of statistical significance, while company size and liquidity have the opposite impact of statistical significance. Indicating the positive and negative impact of the analyzed indicators on the value of the company creating a basis for the optimal use of available funds, strengthening the competitive position, and meeting the information needs of all internal and external stakeholders.

Bibliometric analysis of digital transformation on organization design

Katarina Božić — 2025-06-16

Digital transformation has become a key driver of change in modern organizations, reshaping their design and way of functioning. This paper aims to investigate how digitalization has impacted organizations and their organizational design, using a bibliometric approach to analyze research trends in this area. Using the Bibliometrix software package in the R programming language, bibliographic data analysis was performed in order to identify the most influential authors, key topics and future research directions. The study analyzed a dataset of 175 publications in English from the period 2000-2023, sourced from Web of Science Core Collection database, focusing on research articles discussing digital transformation and organizational design. Bibliometrix application was used to perform the bibliometric analysis, which included co-citation, keyword analysis, and thematic mapping to reveal core trends and influential papers in the literature. The study reveals that digital transformation significantly alters organizational structure and role distribution, often decentralizing power and increasing flexibility within companies. These findings align with theories on dynamic capabilities and suggest that further research could focus on how digital transformation supports agility in organizational design, providing practical insights for adapting organizations to digital era demands. Future research on the impact of digital transformation on organizational design could focus on artificial intelligence integration, digital skill requirements, hybrid structures, blockchain technology, as well as challenges and strategies for managing data security and privacy

Social marketing and auditing for sustainable urban inclusion in Serbia

Diona Djurdjevic — 2025-06-16

The problems of the Roma population play a very important role for the Government of Serbia. An anonymous questionnaire was used to conduct the empirical research, which was distributed online to all local self-government units and Roma non-governmental organizations in the Republic of Serbia.In order to check the dimensionality of the scales, exploratory factor (EFA) analysis was used. During factor extraction, the principal components analysis method was applied, with the Promax solution selected in rotation. According to the results of the CFA, the indicators of the five-factor structure of the social inclusion of the Roma national community were achieved at an acceptable level because they confirm the five-factor segment of the social inclusion of the Roma national community.The measurement model was evaluated based on reliability, convergent validity and discriminant validity. Based on the presented results, the existence of a five-factor structure of social inclusion of the Roma national community can be confirmed.The coefficients of the path for the quality of life of Roma varied between five segments of social inclusion, of which employment, as one of the segments of social inclusion, has the greatest statistical significance - the impact on the quality of life of Roma.

The Impact of Transformational and Transactional Leadership Styles on Organizational Innovativeness

Milica Dukanac — 2025-06-16

Abstract: Transformational leadership fosters organizational innovativeness by inspiring and motivating employees to challenge the status quo, embrace change, and generate creative solutions. This study aims to examine the effects of transformational and transactional leadership on organizational innovativeness. The research was conducted among 202 employees in the Republic of Serbia. To ensure internal consistency, reliability analysis was employed, while multiple regression analysis was utilized to assess the influence of the independent variables on the dependent variable. The findings indicate that transformational leadership has a statistically significant positive effect on organizational innovativeness. Conversely, no statistically significant effect of transactional leadership on organizational innovativeness was observed. Future research models could explore the impact of individual dimensions of transformational and transactional leadership on organizational innovativeness. Additionally, it is recommended to investigate the relationship between these leadership styles and organizational innovativeness across different countries. The practical implications suggest that leaders should adopt transformational leadership to enhance organizational innovativeness and promote employee creativity. To the authors' knowledge, no existing studies in the domestic literature have comprehensively examined the effects of both transformational and transactional leadership on organizational innovativeness.